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Retail Days 2025

Embrace the opportunity to interact with some of the biggest retail companies in Sweden on Campus April 7-10. There will guest lectures and an interactive fair open for all students at SSE.

About Retail Days

The Retail Days are organized by a team of students in the BSc program in Retail Management at the Stockholm School of Economics. It's an annual event that aims to connect all the students at SSE with the industry and the retail companies that the Retail Management program and Center for Retailing are collaborating with. 

Updates and contact


Participating companies

Participating companies retail day 2025.png

Theme 2025
â–ºRetail Reimagined

The theme of Retail Days 2025 is Retail Reimagined. The world of retail is evolving faster than ever, and during this time, we will explore what that really means. Retail Reimagined is about rethinking how businesses connect with customers in a rapidly changing world. From AI-driven personalization to humanity, we're exploring the balance between technology and people. How can businesses use tools without losing the personal touch? How do global brands adapt to shifting market dynamics while staying locally relevant?

This year's theme invites you to think big and explore ideas that will shape the future of commerce. Whether you're focused on customer experience, digital transformation, or retail strategy, there's space to get creative. Let's reimagine retail together!

CFR Retail Fair Get together