Shrinkflation

Shrinkflation | CFR Early Insight #37

A breakfast seminar with Center for Retailing's Fredrik Lange.

Start time: 2025-03-19 at 08:30

End time: 2025-03-19 at 09:30

Location: Center for Retailing, Room Ruben, Saltmätargatan 13-17, 113 83 Stockholm

Fredrik Lange is Assistant Professor of Marketing at the Center for Retailing, Stockholm School of Economics and the Program Director of the Retail Management Program. His research interests lie in omnichannel retail and marketing communications.

In this talk, he will share his insights from an investigation into the phenomenon of “Shrinkflation”, where the price level of units increases through a reduction in volume, weight, or size. Fredrik conducted this research for Konkurrensverket to understand the extent and nature of shrinkflation in the Swedish Retail Industry.

By invitation only, please contact karl.strelis@hhs.se

CFR Early Insights

Center for Retailing (CFR) at the Stockholm School of Economics sets out to bring the best of science to the world of retailing. To achieve this, our research should offer novel insights into contemporary challenges in retail management.

Early Insights is a seminar series through which CFR faculty members share insights from ongoing research projects. The series provides a platform for employees at our partner companies to meet and discuss current challenges in retailing.