Reducing Returns in E-Commerce: Workshop with eComID
26 March, 2025
Retail Management students in E-Commerce Retail Club participated in a workshop with eComID and SSE alumna Erika Markör about managing high return rates in fashion e-commerce.
Erika Markör, COO of eComID, shared how return rates in e-commerce were once overlooked, but retailers have now recognised its importance and prioritized them. eComID addresses the problem pre-purchase, using AI for size recommendations, sustainability nudges, and personalized incentives.
After hearing the presentation, students worked on a case exploring how to prevent and reduce returns successfully. This was done by evaluating the current situation using a SWOT analysis and MoSCoW model, and based on that developing a strategic roadmap for eComID.
Thank you Erika and eComID for a forward-thinking workshop!
Sophie Fotiadis, Key Account Manager, E-commerce Retail Club
